Food packaging solutions
In the years of the absolute digital transformation, the second largest company in terms of container imports in Greece, in collaboration with Elegento, undertook to transfer online the traditional logic of door-to-door sales from the company’s extensive network of sellers inside and outside Greece , the sale of packaging items.
The product range covers from cups, straws, plates to packaging boxes and all kinds of consumables for the chain of restaurants and cafes. The Company holds by far the first position in Greece and the goal of the new online store is to support its very successful sales in the European market and to increase the direct purchase from the stores directly through the new platform.
Working Teams
Design
Development
Performance
Strategy
Awards:
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Design Aesthetics – Animation
E-VOLUTION AWARDS 2024 – SILVER
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User Interface
E-VOLUTION AWARDS 2024 – BRONZE
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Digital Transformation
E-VOLUTION AWARDS 2024 – BRONZE
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Information Architecture
E-VOLUTION AWARDS 2024 – BRONZE
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Best in B2B
E-VOLUTION AWARDS 2024 – BRONZE
Loyalty System
Creation of a logical reward through a loyalty system, which the buyer earns as long as he buys. So he can receive points for signing up to the newsletter, double points on his first order or on selected codes, etc.
192% Total transaction increase
48% More B2B users
The dynamics of the new eshop was seen from the start of its operation with expectations being exceeded within the first 3 months. Looking for a doubling in order volume month over month, the increase in registered customers at a rate of +25% from the previous month, the possibility of a +3% conversion rate from the very first months and the targeting good organic origin of visitors seemed difficult goals. However, the results further confirmed the Teams' persistence for an even result.